
INCLUSIVE BEAUTY ACCELERATOR

Selected participants will receive a $10,000 non-dilutive grant and learn from Beauty and Personal Care Executives. At the end of the program participants will have the opportunity to showcase their products to CPG investors and BASF extended network.
Application will be open from March 14 - April 7, 2022.
THE PROGRAM
This program, run in partnership with BASF Care Creations, one of the largest ingredient suppliers and innovators in the global personal care industry, provides a learning platform for the next generation of leaders and scientists in the beauty industry who are committed to creating innovative, inclusive products.
Alongside BASF and business experts, participants will have the opportunity to refine and scale their approach to bringing to market future-focused beauty products that serve the diverse needs of consumers of today and tomorrow.
IDEAL CANDIDATE
Inclusive Conscious Entrepreneurs building products that push boundaries and provide new opportunities to expand inclusion in the Beauty and Personal Care space. Categories of interest include:

Hair, skin, and sun care products as well as cosmetics shifting the focus from “normal” to celebrating diversity – whether it's diverse skin tones, hair texture, gender, age, body shape or ability.

Physical products amplifying emotional, mental, and physical well-being. Products leveraging novel ingredients or technology to help customers achieve a sense of wellness and balance.

Digital tools offering personalized engagement within the personal care space and those providing
new opportunities to expand inclusion in Personal Care.
FEATURED BASF MENTORS

Marcelo Lu
Sr. Vice President, Care Chemicals NA

Kate Drummond
Head of Marketing, Personal Care NA
Nader Mahmoud
Vice President, Personal Care NA

Cameron Abid
Business Director, Personal Care NA

Jill Litchauer
Head of Dev & Innov, Personal Care NA

Whitney Millegan
Digital Strategy Leader, Personal Care NA

Margaret Fenwick
Head of Comms & Sustainability, NA

Chris Hilker
Assistant General Counsel, IP