Founder Spotlight: Boom Town Creamery's Journey to $1M While Building Community Through Every Scoop

Building a business around joy is one thing. Scaling it without losing its character is another. For Angela Muir, that balance has been at the center of Boom Town Creamery's growth. Through small-batch, handmade ice cream, Boom Town Creamery has carved out a distinct place in Oklahoma City’s food and dessert scene. We had the opportunity to learn more about Angela through the VESTING Women Program, designed to support women entrepreneurs as they strengthen their business models, expand their networks, and prepare for long-term growth. As she looks back on her path to $1M in revenue, Angela shares the choices, lessons, and instincts that helped her grow without flattening what’s made the brand special.

What inspired you to start your business?

I started Boom Town Creamery because I wanted to create something joyful, creative, and meaningful for people. Ice cream has always felt bigger than dessert to me. It’s tied to celebration, comfort, nostalgia, and connection. After moving to Oklahoma City in 2020, I saw an opportunity to build something that felt unique to the city while creating a place where people could gather and make memories together. My background in design and creativity naturally shaped the brand, but more than anything, I wanted to build a business that combined hospitality, quality, community, and joy in a way people could truly feel.

If you could go back to the early days of your business, what advice would you give yourself?

I would tell myself to slow down. I’ve always been very decisive, action oriented, and quick to jump on opportunities, which has helped me as an entrepreneur, but I’ve learned that most things do not need to be decided or executed the same day they are presented. Over time, I’ve become better at taking space to think, process, seek advice, and gain clarity before making major decisions.

I’ve learned that urgency and wisdom are not the same thing, and that sustainable leadership requires patience, discernment, and the ability to think long term.

What mindset shifts did you have to make as a leader in order to reach this milestone?

One of the biggest mindset shifts I’ve had to make is learning that speed is not always the same thing as wisdom. In the early years, I often felt like every opportunity needed an immediate yes and every problem needed an immediate solution, but over time I’ve learned the importance of slowing down enough to think strategically, seek perspective, and lead with more intention. I’ve also had to let go of the belief that I needed to carry everything myself and instead focus on building strong people, systems, and culture around me. Learning to trust others, think long term, and stay grounded during uncertain seasons has been one of the biggest parts of my growth as a leader.

What did reaching this milestone mean to you personally?

Reaching this milestone felt meaningful because it represented growth not just in the business, but in me personally. Building a business while raising four kids, navigating family health challenges, supporting employees through difficult seasons, and continuing to lead through uncertainty has stretched me in every possible way. For a long time, I associated success with constant motion and pushing harder, but this milestone reminded me that sustainable growth comes from discernment, resilience, strong relationships, and healthy systems. It also felt deeply meaningful to see an idea become something real that now impacts employees, customers, and the community in lasting ways.

What role has your personal background played in shaping your idea of building a business?

My background has shaped nearly every part of how I build business. I studied apparel design at the Rhode Island School of Design, so creativity and aesthetics naturally became a major part of the Boom Town experience, but my values around family, faith, community, and belonging have influenced my leadership just as much. Being a mother has made me more empathetic and aware of the realities people carry into work, and I’ve always wanted our shops to feel warm, welcoming, creative, and inclusive. Moving to Oklahoma City also gave me a deep appreciation for how much local businesses can shape the culture and identity of a city, and I wanted Boom Town to contribute something positive and meaningful to the community.

Building a business has a lot of highs and a lot of lows. What has helped you keep moving forward during more difficult seasons?

What has helped me stay consistent is a combination of purpose, resilience, faith, and supportive relationships. There have absolutely been seasons that felt overwhelming financially, emotionally, and operationally, but I genuinely believe businesses can create joy, opportunity, and connection for people. I’ve also learned that consistency matters more than motivation because there are many days when you don’t feel inspired, but you continue showing up, solving problems, and taking the next step anyway. Having supportive people around me, including my husband, trusted friends, mentors, and other founders, has also made a huge difference during difficult seasons.

How has being part of the StitchCrew community or programming supported you in your journey as a founder?

The most valuable part of being connected to other founders has been realizing I’m not alone. Entrepreneurship can feel incredibly isolating, especially when you’re carrying significant responsibility, and there’s something powerful about being around people who truly understand the emotional complexity of building a business. I’ve learned so much through conversations with other founders, from practical leadership lessons to simply hearing someone say, “I’ve experienced that too.” Community has given me perspective, encouragement, accountability, and reminders that collaboration is often more valuable than competition.

What advice would you share with other business owners who are working toward their first $1M?

I would encourage founders to focus on doing one thing exceptionally well instead of trying to do too many things at once. Some of the biggest growth in our business came from becoming more disciplined about our core product, customer experience, and brand. I also think it’s important to pay attention to systems and financials earlier than you think you need to, because creativity and passion alone are not enough to sustain growth.

Most importantly, I would tell founders that entrepreneurship is as much a personal growth journey as it is a business challenge, and your ability to grow, adapt, and stay resilient matters just as much as your business idea.

As you think about the future, what kind of impact do you want your business to have beyond revenue?

Beyond revenue, I want Boom Town to create meaningful experiences, opportunities, and connection for people in Oklahoma City. I hope our shops continue to become places where people celebrate, gather, create memories, and feel welcomed and cared for. I also care deeply about the impact we have on our employees, especially young people, and I hope Boom Town is a place where they grow in confidence, leadership, creativity, and emotional safety. Ultimately, I want the legacy of our business to be about more than great ice cream — I want it to be about creating joy, belonging, generosity, and community in a lasting way.

About Boom Town Creamery

Boom Town Creamery crafts small-batch, handmade ice cream from scratch, serving a rotating menu of creative flavors inspired by quality ingredients and a distinctly Oklahoma spirit. What began as a single scoop shop has grown to four locations and a beloved local brand, offering catering, and experiences that have become part of Oklahoma City’s food culture.

To learn more visit BoomTownCreamery.com or connect with Angela on Linkedin