Tools and Resources for Startups Amidst the Coronavirus and Navigating Uncertainty

Running a business in uncertain times changes everything, from how you communicate with your team to how you manage cash flow, show up for customers, and make long-term decisions. If you’re a founder trying to keep things afloat this guide is for you.

We’ve gathered a practical list of tools and support resources to help you navigate this moment. These resources are meant to help you focus on what you can control, one step at a time.

Key COVID‑19 Startup & Small Business Resources

• Sequioa's Open Letter - A widely shared note from Sequoia Capital that gave portfolio founders guidance on safeguarding their business health and navigating the impact of the pandemic. Use it as a strategic lens for reviewing cash flow and operational priorities during uncertainty.

  
  

• What VCs are Prioritizing During COVID‑19 - A roundup of insights from venture capitalists on how startups can rethink runway, adjust expectations, and plan for the “new normal” of doing business under pandemic conditions.

  
  

• Google for Small Businesses - A resource hub from Google with tools, best practices, and guidance tailored to small business needs. It includes support for remote work, digital skills training, advertising guidance, and ways to adapt advertising and customer engagement during the pandemic.

  
  

• Support for Freelance Artists Affected by COVID-19 - A comprehensive list of emergency funding, grants, job opportunities, and mutual aid for freelance artists and those interested in supporting the independent artist community.

  
  

• SBA COVID-19 Guide - The U.S. Small Business Administration’s central hub for COVID-related programs, including guidance for businesses and employers to plan and respond to the Coronavirus.

  
  

• Facebook Small Business Grant - Facebook announced $100 million in cash grants and ad credits to help small businesses weather the COVID crisis. Applications opened regionally.

  
  

• Facebook Business Resource Hub - Updated tips and tools for small businesses managing through COVID-19, including how to stay connected to customers and adjust marketing strategies.

  
  

Keep Moving, One Step at a Time

We know this moment has tested founders in ways no business plan could prepare for. Whether you're figuring out how to stretch your runway, support your team, or simply make the next right move, you’re not alone. The path forward won’t look the same for everyone, but tapping into the right tools, information, and community can make it easier to navigate. Use what’s useful. Set aside what’s not. And remember, small, steady steps add up.