The Crew's Holiday Gift Guide: Founder-Led Brands to Support This Season

This is not just another generic gift guide.

Instead of curating products from big box stores or viral brands, we’re highlighting real founder-led businesses that deserve more visibility and more of our collective support. Every brand featured here was built by a StitchCrew founder who’s putting something thoughtful into the world, whether that’s culture-shifting design, better-for-you goods, or sustainable everyday essentials.

When you shop from these businesses, you’re not just buying a gift. You’re helping build a more inclusive economy, one order at a time.

There Is Beauty in Taking It Off

Forget dried-out wipes or messy makeup removers. Lauren Napier Beauty's individually packaged towelettes are made to actually work, removing even waterproof makeup, while hydrating your skin with natural, skin-loving ingredients. They’re sleek, travel-friendly, and recyclable, making them a favorite in both beauty bags and editor lists (yes, including Vogue, Cosmpolitan, and Glamour).

If you’re buying for someone who loves a good skincare ritual, or just deserves a little everyday luxury, this is a thoughtful way to go. And when you shop Lauren Napier Beauty, you’re supporting a founder who’s reshaping the beauty industry with intention and care. (Batch 4)

Train Like a Professional Athlete

For athletes who take their training seriously, Resistance 360 offers something different. This patented resistance trainer allows for full 360‑degree movement, making it possible to train strength, stability, and control across a wide range of motions. It’s designed to support real performance gains, not just isolated exercises, which is why it’s been adopted by athletes at the highest levels, including Russell Wilson.

If you’re buying for someone who trains hard, competes, or just loves improving their craft, this is a gift that actually gets used. And by choosing Resistance 360, you’re supporting a founder who’s building innovative tools that help athletes train smarter. (Batch 3)

Treat Yourself Without The Guilt

Chocolate is a classic gift, but not always an inclusive one. Good Girl Chocolate changes that. It’s dairy-free, gluten-free, and made with plant-based ingredients that align with Keto and Paleo lifestyles. This is the kind of treat you can gift without second-guessing, whether the recipient is health-conscious or has dietary restrictions.

Founder-led and thoughtfully made, Good Girl Chocolate has been featured at the GRAMMYs and select Oscars nominee gift bags, and is a go-to for stars like Regina King. If you’re shopping for someone who loves a little indulgence, but doesn’t compromise on quality, this is a delicious reminder that good-for-you and good business can go hand in hand. (Batch 4)

Spend More Time Doing What You Love

Forget work-life balance, sometimes you just need help holding it all together. Hive Helper offers on-demand cleaning, organizing, and task support so you can stop trying to do it all and start getting things done. Serving Oklahoma City, Tulsa, and Memphis, this founder-led service helps people reclaim time, energy, and peace of mind.

If you’re gifting for the new parent, the overwhelmed entrepreneur, or anyone who could use a reset, this one delivers more than just a clean space. It supports a founder building practical care into their business model. (Batch 4)

A Reader Lives A Thousand Lives

We all know reading can be a powerful stress reliever, but between emails, deadlines, and daily to-dos, it’s easy to forget what it’s like to read for joy. Literacy Lounge makes it easier to slow down with a monthly subscription box that centers Black literature and includes handpicked products to help you relax and recharge.

If you’re shopping for the book lover, the busy parent, or someone trying to unplug more often, this gift brings calm, connection, and supports a founder amplifying stories that deserve the spotlight. (Batch 3)

Experience Your City

Hosting out-of-town guests or looking for a memorable way to experience OKC yourself? Ride OKC offers guided bike tours that explore the city’s best art, architecture, breweries, and local gems. Whether you're into cookies or craft beer, there's a ride for that, and it’s a great way to support local while seeing the city from a new perspective.

Perfect for the adventurer, the visitor, or anyone who’d rather make memories than collect more stuff, this experience supports local founders and shows off the best of OKC. (Batch 3)

Adopt a New Holiday Tradition

Want to start a new holiday tradition? Green Tree Project offers white-glove, in-home Living Christmas Tree rentals, real trees delivered and picked up without the mess. With their Grow With Me program, your family can adopt a tree to celebrate with year after year. It’s a fun, meaningful way to mark milestones like baby’s first Christmas or build a memory your kids will look forward to every December.

Perfect for families, nature lovers, or anyone craving more tradition and less waste, this gift plants deeper roots while supporting a founder doing things differently. (Batch 3)

The holidays are full of noise, sales, ads, pressure to buy more. But every purchase is a chance to choose something better. When you support founder-led brands, you’re not just giving a gift. You’re circulating dollars into the kind of economy we all deserve, creative, inclusive, and driven by real people solving real problems. Whether you’re shopping for something sweet, something practical, or something memorable, these founders are putting thought into what they create, so you can feel good about what you give.