StitchCrew and VEST Announce the VESTING Women Cohort

StitchCrew, in partnership with VEST, proudly welcomes a powerful group of women entrepreneurs into the broader community. The VESTING Women program is a development experience designed to support and scale women-led companies by helping founders build their leadership capacity, refine their business models, and grow sustainably. Over the course of the next year, these founders will participate in a hybrid experience that blends executive-style coaching, skill-building workshops, and the power of a peer-driven community. From financial strategy to marketing, leadership, and team development, the program meets them where they are, while helping them move toward what’s next.

Why This Program Matters

Even as entrepreneurship becomes more visible, the reality for many women founders—especially those outside major coastal cities—remains the same: a lack of relevant support, trusted community, and accessible resources tailored to their growth stage. According to recent research, women-owned businesses represent nearly 40% of all U.S. businesses but receive less than 2% of venture capital funding. And those who are bootstrapping or self-funding often lack access to tailored resources and peer support.

The VESTING Women program aims to close this gap, supporting women-led businesses in Oklahoma as they transition from working in their business to working on it. This isn’t just about business coaching. It’s about helping founders reclaim their time, trust their voice, and build on the strengths they already have.

“Creating a more inclusive economy starts with backing women where they are. We’re proud to support local women building real businesses, and help them grow on their own terms." – Gabriela Eichenlaub, Program Director

A Cohort at a Glance

The program is designed for women-led businesses operating in OKC, Tulsa, and surrounding areas who are ready to shift from working in their business to working on it. Here’s a quick snapshot of the cohort:

• Representing 25 women-led businesses across Oklahoma

• A wide range of industries, spanning 14 distinct sectors

• Top sectors include Technology, Food & Beverage, Beauty, Retail, and Marketing

• Generating over $3 million in combined annual revenue

• Collectively employing close to 100 employees

  
  

Meet the Founders

These are the changemakers building strong roots in Oklahoma and beyond.

Anointed Hands Boutique offers women the opportunity to refresh and revive themselves with their silk press and med spa services, promoting self-care without the all-day salon wait. Founded by Roshonda Coleman

Beyond A Budget equips youth and families with real-world financial skills through hands-on workshops, summer programs, and a mindset-first approach to money. Founded by Brittany Driver

Bloomfield Arts & Crafts Studio helps children build confidence, creativity, and problem-solving skills through hands-on art experiences and intentional family-centered programming. Co-Founded by Adaeze Elijah

Boom Town Creamery crafts small-batch, handmade ice cream from scratch, bringing a nostalgic and elevated dessert experience to Oklahoma City. Founded by Angela Muir

Bright Children’s Learning Academy supports childcare providers with business consulting, environment design, and professional development to elevate and scale their programs. Founded by Dominique Cross

Bounceless designs performance sports bras that center the needs of full-bust women, remove barriers to movement and make fitness more inclusive. Founded by Chantelle Lott

CerTracker is a nurse-built, AI-powered compliance and credential management platform helping clinicians and healthcare organizations stay organized, audit-ready, and stress-free. Founded by Devin Patterson

First Class Chiropractic & Wellness Clinic provides holistic, patient-centered chiropractic care in North Tulsa, focused on soft-tissue healing and accessible wellness for underserved communities. Founded by Dr. Shavonda Pannell

Greenlight Strategies partners with mission-driven leaders to move ideas from concept to execution, offering strategic support in operations, hiring, and project rollout so businesses and nonprofits can stop spinning their wheels and start making an impact. Founded by Autumn Worten

Healthy Hair Salontique provides premium hair care rooted in intentional service, healthy products, and decades of professional experience. Founded by Tamala Huffman

Insightful Transit Consulting operates a last-mile delivery fleet and is expanding into high-value logistics—creating jobs and reliable infrastructure in underserved communities. Co-Founded by Tiffani Bates

July Digital Studio helps wellness-focused brands grow through social media content, community engagement, and strategy that turns followers into loyal customers. Founded by Yobana Beasley

Kiehn|Sanchez Law Group is a modern law firm providing practical, client-centered legal guidance across business, tax, real estate, cannabis, and estate planning. Co-Founded by Anna Sanchez

KPI Digital Designs creates clean, intuitive websites and digital tools for small, minority-owned businesses and nonprofits—making great design more accessible. Founded by Maria Collado

NaviLexis Solutions assists families and entrepreneurs plan for their future through personalized insurance, financial education, and long-term support so they can thrive with confidence. Founded by Abisai Bermudez

Oddball Academy creates inclusive, project-based workshops that support neurodivergent and unconventional learners through STEAM education and social-emotional development. Co-Founded by Liza Odom

People by People (PXP) is a creative network that connects artists with opportunities and builds infrastructure to support Oklahoma City’s cultural economy. Founded by Tiffany McKnight

PlanBrite is the first project management platform built specifically for event producers to automate planning and helping teams work faster with less setup. Founded by Shacole Hamlett

Rad Love offers brand, event, and wedding photography rooted in visual storytelling that reflects culture, connection, and authenticity. Co-Founded by Maria Guillermo

Roots + Blooms is an Indigenous-owned floral studio that designs meadow-inspired arrangements for weddings and events, using flowers as a tool for healing and connection. Founded by Whitney Virden

The Vibe Studio blends art, storytelling, and wellness to offer creative healing experiences that reduce isolation and build community. Founded by Jay Traylor

Umber is a curated retail shop offering a blend of vintage and modern fashion, creating a distinct shopping experience for women who value individuality and intentional style. Founded by Carolina Gonzalez Hammock

V.Marketing is a strategic marketing and PR agency helping brands grow through influencer campaigns, brand storytelling, and intentional partnerships. Founded by Vilona Michael

Wooden Hearts Boutique creates high-end, personalized wedding and corporate products with a focus on craftsmanship, quality, and timeless design. Co-Founded by Amber Flansburg

ViziSmart streamlines property maintenance with a smart digital assistant that automates tasks for landlords, tenants, and service providers. Co-Founded by Bianca Pietersz

The VESTING Women Program is made possible thanks to the generous support of our sponsors:

About StitchCrew

StitchCrew is a non-profit organization creating a more inclusive economy through entrepreneurship and creative economic development efforts. Since its founding in 2017, the organization has created programs to fund and support more than 210 companies owned by socially and economically disadvantaged entrepreneurs. Learn more at www.StitchCrew.com